FREE WORKSHOP-LIMITED SEATING AVAILABLE!
Taking Social Media to the Next Level
What’s the workshop about?
In this workshop, you will have the opportunity to dive deep into the world of social media and learn how to create effective content that aligns with your organization's brand.
Led by Brittney B. Sowell of BCreative LLC, this comprehensive and interactive workshop will cover everything from developing metrics tailored for your organization to reviewing real-life examples of effective and ineffective social media posts, gaining insights into crafting engaging content. Furthermore, you'll discover how to leverage the Meta Business Suite to efficiently manage your social media accounts and maximize your online presence.
Key takeaways:
The ability to identify good and bad examples of social media posts (graphics, captions, and hashtags)
Enhanced knowledge of the Meta Business Suite tools
The ability to develop metrics that make sense for your organization to help measure the success of your social media strategy
Techniques for ensuring that your social media content is consistent with your organization's brand
Workshop Schedule:
DATE: Thursday, April 11
TIME: 9:00 AM to 12:00 PM
LOCATION: RAP Foundation (RM 103)
41550 Eclectic St.
Palm Desert, CA 92260
COST: FREE to attend (must register)
In-person attendees only
With limited spaces available, PLEASE sign up ONLY if you’re able to attend and fully participate!
WORKSHOP LEADER
BRITTNEY SOWELL
Brittney B. Sowell spent over a decade working in local government, where she took on progressively more challenging roles, from Public Information Officer to Chief of Public Affairs, and, ultimately, Chief of Staff. Serving in executive leadership positions gave her firsthand experience of the important role that an extra pair of hands can play in keeping a high-priority project moving forward.
She formed BCreative LLC in March 2023, a small but mighty consulting firm offering a full suite of services under the marketing and design umbrella. Her clients, the majority of whom are public agencies or non-profit organizations, rely on her broad experience in marketing, community engagement, and government relations to help them accomplish their unique goals.
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