Building a Social Media Calendar for 2024:
There's Power in Planning
What’s the session about?
Join us for an engaging session that dives into the intricacies of planning and coordinating a social media calendar for 2024. In this hands-on session, participants will learn essential strategies to align their social media efforts with the organization's overall communication goals. The workshop will cover key talking points, including:
Strategic Planning:
Develop a tailored social media calendar that aligns with the organization's target audience and goals.
Themed Days and Topics:
Explore creative themed days or topics to help drive engagement.
Sample Templates:
Review templates to enhance internal planning and team collaboration.
Pre-Scheduling Posts:
Discover platforms for efficient pre-scheduling of social media posts.
Metrics and Reporting:
Review the importance of understanding your social media metrics.
Event Details
Date: Wednesday, February 21, 2024
Time: 8:30 AM to 9:30 AM
Location: RAP Foundation (RM 103)
41550 Eclectic St.
Palm Desert, CA 92211
Cost: FREE to attend (must register)
Guest Speaker
BRITTNEY SOWELL
Brittney B. Sowell spent over a decade working in local government, where she took on progressively more challenging roles, from Public Information Officer to Chief of Public Affairs, and, ultimately, Chief of Staff. Serving in executive leadership positions gave her firsthand experience of the important role that an extra pair of hands can play in keeping a high-priority project moving forward.
She formed BCreative LLC in March 2023, a small but mighty consulting firm offering a full suite of services under the marketing and design umbrella. Her clients, the majority of whom are public agencies or non-profit organizations, rely on her broad experience in marketing, community engagement, and government relations to help them accomplish their unique goals.
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