"COFFEE WITH..." DIRECT SOURCE DISTRIBUTING
Maximizing Your Marketing Impact: Essential Strategies for Promotional Items
What’s the session about?
Learn how to maximize the impact of your marketing efforts through the effective use of promotional items. Discover the secrets of tailoring promotional items to resonate with your target audience and how to prioritize quality to leave a lasting impression on recipients. You will also gain insights into techniques that can help you maintain consistency in your brand personality and values through promotional items, strengthening brand recognition. Lastly, we will explore the importance of mindful planning for in-hand dates that consider both production and shipping to ensure the timely delivery of promotional items.
Key takeaways:
Audience understanding drives effective customization
Quality is important for lasting impressions
Consistency in branding reinforces identity
Correct artwork enhances the visual impact
Mindful planning ensures timely delivery
Event Details:
Date: Wednesday, April 17, 2024
Time: 8:30 AM to 9:30 AM
Location: RAP Foundation (RM 103)
41550 Eclectic St.
Palm Desert, CA 92211
Cost: FREE to attend (must register)
GUEST SPEAKERS
Douglas Lasater
Doug Lasater is a seasoned professional with almost 15 years of experience in the printing industry. A decade ago, he founded Direct Source Distributing (DSD), a successful branding agency based in Phoenix, Arizona.
Prior to launching DSD, Doug had the opportunity to work in several departments within the printing space, including management, manufacturing, marketing, sales, and shipping. This diverse experience has given him a deep understanding of all the moving pieces required for a sustainable and successful branding agency. Today, DSD boasts a wide array of custom printed products, which are shipped from six different warehouses across North America, including Southern California.
Aristotle McDaniel
Aristotle McDaniel brings over 15 years of invaluable experience in the promotional items industry, establishing himself as a seasoned professional. Holding the prestigious title of Regional Manager, he has demonstrated exceptional leadership and expertise in driving successful promotional campaigns.
McDaniel's academic prowess is equally impressive, with degrees in social and behavioral studies, administration and information systems, and business and marketing, providing him with a well-rounded understanding of consumer behavior and market dynamics. His blend of practical experience and academic knowledge positions him as a strategic asset in delivering impactful promotional strategies tailored to diverse audiences.
Why attend 'Coffee With...'? To learn from experienced professionals in the nonprofit sector. This program covers a range of topics, including fundraising, event planning, management, leadership, and board development, and features guest speakers who are experts in these fields. You can join either in person or via Zoom on the third Wednesday of every month. Don't miss this opportunity to gain valuable insights, connect with professionals, and expand your network in the nonprofit sector.
© Copyright NPO Centric. All Rights Reserved.